News

Case study: Betfred builds market-leading product with Decimal Data

Decimal Data Group — Tue, 25 Aug 2026 03:31:59 GMT

For leading UK betting operator Betfred, switching to Decimal Data’s precision live cricket odds feed was an easy decision.

Decimal Data appoints Oliver Parfi as Chief Operating Officer

Decimal Data Group — Mon, 13 Jul 2026 04:00:00 GMT

Decimal Data is delighted to welcome Oliver Parfi as Chief Operating Officer.

Oliver brings nearly two decades at the forefront of operational excellence at RunningBall and Opta.

He has spent his career building and scaling teams known for sports data integrity, reliability, speed and accuracy.

That relentless drive to deliver quality and excellence to clients and fans is exactly what he now brings to Decimal Data and to cricket.

“I believe in fostering a culture of positive energy, collaboration, and trust, where people are committed to excellence, take pride in delivering exceptional products and content, and are doing it for the growth of sport. That's exactly the culture I see at Decimal Data. And that's why I'm excited to be here,” said Oliver.

“Attracting the sports data experience and expertise of a talent like Oliver Parfi is a significant catalyst for Decimal Data's vision to make cricket richer to experience and more valuable for everyone in the ecosystem, with greater reach and relevance for more fans, sponsors, participants and partners.” said Decimal Data CEO, Andrew Ashenden.

Decimal Data appoints Andrew Ashenden as CEO to lead next era of growth for cricket specialists

Decimal Data Group — Tue, 23 Jun 2026 04:00:00 GMT

Experienced sports media, technology and wagering executive Andrew Ashenden (pictured here with Decimal Data co-founders Ben Newton and Charlie Bruce) to drive ambitious growth plan for the world’s largest specialist real-time cricket data, intelligence, predictions and odds business.

Happy 2026!

Decimal Data Group — Thu, 01 Jan 2026 05:00:00 GMT

We’re kicking off the year with big news! Decimal Cricket’s 2026 manifesto is here, packed with groundbreaking innovations and industry firsts.

iFrame Release

Decimal Data Group — Thu, 12 Dec 2024 05:00:00 GMT

We’re thrilled to announce the launch of Decimal Cricket’s new iFrame product this January! This marks an exciting leap forward for our business, giving companies access to our comprehensive cricket book data through an intuitive iFrame, in addition to the trusted API feed we’ve provided for the past five years.

This innovative step means we can deliver even more content, games, and exciting cricket betting experiences—quickly and seamlessly. Our iFrame removes the need for extensive development work, enabling customers to tap into our cutting-edge offerings without the hassle of costly roadmaps or delays.

Stay tuned for more updates on how our iFrame is set to transform cricket betting!

8000 Games Milestone

Decimal Data Group — Sat, 07 Dec 2024 05:00:00 GMT

In November, we proudly hit another major milestone: 8,000 live cricket games! This is in addition to the 100,000 virtual games we run annually, solidifying our position as the global leader in B2B cricket content.

We’ve been the first to surpass every major milestone—1,000, 2,000, 3,000, 4,000, 5,000, 7,000, and now 8,000 live matches. No other B2B comes close to our match count.

With ongoing investment in scouting, data rights, and expanding our trading team, we’re not stopping here. Stay tuned for even bigger plans to grow our content and continue setting the standard for the industry. We’re dedicated to leading the world of cricket for many years to come.

Live with Sporting Solutions

Decimal Data Group — Mon, 11 Nov 2024 05:00:00 GMT

We’re delighted to announce that Sporting Solutions is now live with Decimal Cricket content! As a globally respected sports data provider with a strong reputation in the UK, Sporting Solutions is known for delivering high-quality betting services.

We’re confident that their cricket customers will appreciate the depth and quality of the content we provide. This partnership marks the start of an exciting relationship with Sporting Solutions and their clients, and we look forward to a successful collaboration in the years to come.