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We accelerate live professional sport to new levels of attention, engagement and value.

The platform for sport’s next economy

How we began

Decimal Data Group began in 2020 to build the team, models and processes to power brilliant live cricket experiences that demand speed, depth and trust.

Betting Technology Production Rights Commercial Analysis

Where we are now

Today we're integrated with the world's leading sports businesses, teams and federations, with capabilities across betting, technology, production, rights, commercial strategy and professional analysis.

“Cricket has always been a big sport for us, but since moving to Decimal it is bigger than ever.”
Aidan Barry
Trading Director

Leading sports businesses trust us to deliver the precision data, odds and video that power professional cricket worldwide.

Decimal team in a boardroom meeting Decimal team reviewing live data on screen

Building the future of live sport

Our global team is united by a shared mission: to make live sport more watchable, more valuable and more investable. We deliver precision at pace, thanks to experts who care, and who understand the game in detail.

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Decimal office culture

Go beyond
sports data
as usual.

Decimal Community

Like to stay in touch, but not ready to speak to us yet? Sign up to join the Decimal Data community and get useful information from us, for live sport’s builders, creators, thinkers and do-ers.

Frequently asked questions

What is Decimal Data Group?

Decimal Data Group provides precision live sports data, cricket odds, historical data, official video, betting technology, sports marketing and performance analysis for sportsbooks, prediction markets, broadcasters, media, rights holders and professional teams.

Who does Decimal Data Group work with?

We work with licensed sportsbooks, prediction markets, betting exchanges, broadcasters, publishers, professional teams, major leagues and sponsors to help them grow attention, engagement and value for sport.

How do Decimal Data Group's clients use your products and services?

Clients use our precision live sports data and analysis to make faster, sharper, more accurate and more effective decisions. They build more compelling experiences for fans and bettors. They provide context that explains the game, bringing fans closer. They create win-win commercial partnerships that grow brands and grow the game. Professional teams gain insight for player and tactical decisions to perform more effectively on and off the pitch. All of this combines to grow men's and women's professional sport's reach, relevance and revenues and help it thrive in sport's next economy.