Decimal Data Group

Betting Precision live data, odds, trading and technology Explore Sports Marketing Distinctive sponsorship, rights and content Explore Team Performance Elite intelligence and analytics Explore

We accelerate live professional sport to new levels of attention, engagement and value.

Trading-Grade Fast Data Precision Live Odds Official Live Video Scoring Data Historical Data & Odds Managed Trading Cricket Betting Innovation

Modular iGaming Software Sponsorship Media Rights Production Player Intelligence Opposition Analysis AI Insights

The platform for sport’s next economy

How we began

Decimal Data Group began in 2020 to build the team, models and processes to power brilliant live cricket experiences that demand speed, depth and trust.

Betting Technology Production Rights Commercial Analysis

Where we are now

Today we’re integrated with the world’s leading sports businesses, teams and federations – with capabilities across betting, technology, production, rights, commercial strategy and professional analysis.

We work across the live sports ecosystem

Sportsbooks Trading-grade fast data, a precision live odds feed, official video and advanced betting technology for richer, more trusted cricket betting experiences. Explore Prediction Markets Trusted, timely event creation data and low-latency live scores for fast, trusted settlement. Explore Rightsholders As sport's next economy creates new challenges and opportunities, Decimal Data helps you protect and grow the value of your data, video and commercial rights, and grow fandom. Explore Broadcasters & Media Live context, predictions and insights that make the game richer and more accessible for every audience. Explore Teams Player intelligence, auction strategies, opposition analysis and selection models for elite squads. Explore Sponsors Authentic, memorable sponsorships that demonstrate utility and grow the game, as well as the brand. Explore

“Cricket has always been a big sport for us, but since moving to Decimal it is bigger than ever.”

Aidan Barry

Trading Director

Leading sports businesses trust us to deliver the precision data, odds and video that power professional cricket worldwide.

News & Insights

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Press Decimal Data appoints Andrew Ashenden as CEO to lead next era of growth 23 Jun 2026 Case Study Why Betfred and their customers are delighted they switched to Decimal Data 25 August 2026 Product Near-zero suspension Decimal’s precision live odds, optimised for always-on markets at key moments. 04 Jun 2026

Building the future of live sport

Our global team is united by a shared mission: to make live sport more watchable, more valuable and more investable. We deliver precision at pace, thanks to experts who care, and who understand the game in detail.

Explore Careers

Decimal Community

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