Cricket Betting Innovation

Transform cricket betting engagement

New betting products, built in-house by Decimal's specialists and designed to transform cricket betting engagement, all built on trusted, real cricket data.

Trusted across the sports and betting industry

What it is

Specialist cricket products from cricket product specialists

The richest sport for data deserves the richest products. Decimal Data's specialists work with our clients to understand their bettors and build new cricket betting products in-house to surprise and delight.

Built in-house by Decimal's specialists.

Designed to transform cricket betting engagement.

Built on trusted, real cricket data.

Fully differentiated products that aren't available elsewhere.

Built for cricket's future... available today

Bet Builder

Live Cricket Bet Builder

Decimal Data's cricket bet builder lets your customers build their own cricket bets, combining markets within and across innings, players and moments, pre-game and in-play. Same-game and multi-game!

Same-game or multi-game multiples / parlays / accas across cricket markets

In-play and pre-match

High market availability

In-play control

Cash Out

Give cricket bettors control to settle early, and trade in and out. Powered by our precision live pricing, Cash Out stays available through the live action, for both win markets and line markets.

Available for 10,000 matches per year

Brand new

Live-Sport Crash Games

Our newest innovation: fast, thrilling crash-style games driven by live cricket action, built on real cricket data.

Crash-style mechanics driven by live play

A genuinely new engagement category

Built on trusted, real cricket data

Always-on cricket

Real Game Virtual Cricket

Rich, entertaining and authentic virtual cricket modelled on the real game: always-on action, grounded in Decimal Data's real cricket data for unbeatable trust and realistic game mechanics.

Always-on, between live fixtures

Modelled on real cricket data

Authentic, realistic gameplay

Why serious cricket operators innovate with Decimal Data

Cricket specialists

All day we focus on improving cricket fan and bettor experiences, to grow the game.

Drive growth

Our cricket betting products grow share of wallet and time in product.

Built on real cricket data

Every product is built on Decimal Data's trusted, real cricket data.

Frequently asked questions

What is cricket betting innovation at Decimal Data?

Decimal Data's cricket innovation extends from daily updates to models and processes, through to unique products like our in-play Cricket Bet Builder, Cash Out, Live Action Crash Games and Real Game Virtual Cricket. Everything is built in-house by Decimal's cricket data specialists and designed to grow cricket betting engagement, all on trusted, real cricket data.

What is Decimal Data's In-play Cricket Bet Builder?

A same-game multiples product that lets customers combine cricket markets across innings, players and moments into a single price, priced on real cricket data with deep, high-persistence selections. It is available in-play as well as pre-match, for every format of cricket; not just T20s. Users can combine selections within the same game, or across multiple matches.

Why is Decimal Data's cricket bet builder available in-play?

Cricket can be a long game with multiple natural breaks. Red-ball games span days. Even T20s have natural breaks between batters and between innings. Cricket bet builders need to stay live during matches to provide bettors maximum flexibility to customise their betting experience.

What are Live Action Crash Games?

Fast, crash-style games driven by live cricket action and built on real cricket data. Ask us for demo today!

What is Real Game Virtual Cricket?

Realistic, always-on virtual cricket modelled on the real game and grounded in Decimal's real cricket data.

Can Decimal Data create new betting markets?

Please speak to us about how Decimal Data's specialists can potentially build new cricket betting markets and products in-house, designed to transform engagement and grow share of wallet, across the men's and women's game.

Is Decimal Data's cash-out for cricket available for line markets?

Yes, Decimal Data's cash-out for cricket is available for line markets like session runs and innings runs, as well as win markets. It's available for 10,000 matches per year, across all formats of cricket.

Build something new in cricket

Tell us what you want to launch. Our team will show you Cricket BetBuilder, Cash Out, Live Action Crash Games and Real Game Virtual Cricket.