Sports Marketing & Sponsorship
Turn sport's next economy into opportunity
Sport's changing commercial landscape brings new opportunities and new risks. Decimal Data Group is uniquely positioned to help brands, federations, teams and competitions succeed.
Multiple forces are shaping sport's next economy
Global streamers, gaming, social, creators, D2C and connected devices are changing how fans find and enjoy sport, and where commercial value lives.
Alongside growth in media rights values, growth from new rights opportunities, global fans and new sponsor categories is accelerating.
Fans expect participation, richer context and personalisation; sponsors expect authenticity, utility and measurable value, not just a logo; media and betting partners value trust, reliability and innovation.
Specialist, tailored commercial, rights and marketing support
We provide specialist, tailored support to create high-impact commercial and rights partnerships that expand reach, relevance and revenues. We help your brand or property to capitalise effectively on the new opportunities in sport's new economy and unlock new value for sport, sponsors, bettors and fans.
Where we help
Distinctive, memorable partnerships built for utility and relevance, to grow the sport and the brand.
Distribution strategies for video, data and betting rights that grow reach, engagement and rights value across traditional and modern platforms.
Context-rich content built to engage more fans more deeply, at more levels of professional sport.
Expert commercial insight that unlocks the value of new rights, commercial and sponsorship categories and grows fandom across the planet.
Trusted relationships across sport
Intelligent integrations that lift the brand and the game.
Activations that reach new audiences at scale, growing sport and brands.
Partnerships built on authenticity that are additive to the game, not interruptive.
High-impact, high utility partnerships that grow ROI for all participants.
Make live sport more accessible and meaningful to more people.
We power sport's next economy, turning its complexity into opportunity, and making it more accessible and meaningful to more people.